Our process is both fun and efficient…

 
 
 
 

For Artists/Songwriters:

The digital age is changing the way that music is being produced. We are no longer bound by location. We harness this new capability to work with artists and songwriters all over the world.

The Strategy:

It all starts with strategy. We believe that the most powerful way to create music is with a purpose… so we want to know everything about your project. Do you have songs written, or need some written for you? What’s your artistic vision? What kind of statement do you want to make? What are your goals? Who’s your audience? Are you releasing under your own brand? Are you only pitching the song to film/TV? These are all topics that we go over thoroughly before starting the production process. It ensures that everyone is on the same page about the creative direction, and also what we want to achieve.

The song:

Without a great song, all the top quality music production in the world won’t make a difference. We break down every song to it’s basics… lyrics/melody, and a chord structure. We meticulously go through the basic elements, making sure the melody and lyrics are catchy and exactly what you want to portray, and that the structure is dynamic and has the right feel. Once we know that the song will stand up with only the bare bones, adding all of the production elements will easily make the song shine and come to life.

The Production:

Modern sounding production with a unique blend of organic and electronic elements... this is what makes our work stand out. We bring our many years of dedication and experience being multi-instrumentalists to craft powerful and emotionally driven productions, taking the time to ensure that every project we work on sounds amazing. If there are extra elements that we require, we also have access to several world-class session musicians.

For vocals, we know that a lot of artists have their own small professional recording setup at home, which is great! But, if you require access to a professional studio space, we can help you pick a studio that’s in your area and arrange the session. If you require a professional vocalist for writing/toplining, we have access to many, and can ensure that their voice will be the right fit for your project.

Mixing and mastering is the last step to make the production really shine. We mix in house, and have access to some of the world’s finest mastering engineers to add some fresh ears on the final touch.

The Release:

There’s a lot more that goes into a successful release other than just top quality songwriting and production, and we get that. We want to make sure that our clients have all the resources that they need to ensure that their release reaches its maximum potential, and can bring a return on their investment. Based upon our initial strategy, we can use our industry experience and contacts outside of the recording process to guide you with things like film/TV placement, radio tracking, streaming, and touring.

In the YouTube era, we understand that visual content has become a huge part of having a career as a musical artist. Through several avenues, including some our own projects, we gained extensive experience with music videos and the production process behind them. If making an awesome music video that stands out is one of your goals, we are happy to give advice on video ideas, storyboarding, budgeting, and finding the right team to ensure that the video will live up to the musical production that we create. Music video example.

 

For Brands and Companies:

In advertising and branding, music can have a huge impact on how a message is portrayed and received. We want to make sure that your campaign has the perfect song to reinforce your message, and connect with your audience. If you’re not big music people… don’t sweat it! That’s our job. Our team will guide you through our process and make sure everyone is on the same page, every step of the way.

It’s not just about crafting a song, it’s about crafting the RIGHT song.

We make sure that the music we write is going to be an exact fit for you. It starts by asking you some questions so that we can understand the details behind your campaign.... What do you want to accomplish? Who’s your target audience? What do you want the audience to feel? There are differences between happy, excited, upbeat, inspired, carefree, satisfied, etc. These are all things we discuss before we start writing to make sure we’re going in the right direction, and that the music will portray the right feeling.

Next we go through any visuals that you have so we can understand the branding. Our production sound can change depending on what the visual style is. Is it modern? Or vintage? Is it edgy and loud? Or light and soothing? Maybe it’s cinematic? We will lock down the right genre and feel for the musical production, so that it perfectly matches your visuals.

Complete commercial music and audio production. All in house.

We’ve written and produced music for advertising campaigns, jingles, movie trailers, documentaries, YouTube pages, promo videos, and more. Whatever the avenue, we can create the music. Need more than just music? No problem! We also can also handle voice overs, having access to several professional voice actors. We’ve even added sound FX to things like digital animations and cartoons. Whatever your needs, we got you!

 
 

We are a Canadian music production and songwriting team founded by Nathan Kidd in 2012. We specialize in creating commercially viable pop, country, and rock music for artists, singers, songwriters, and brands. Our team is comprised mainly of Nathan Kidd and co-producer David Stoten… both being seasoned multi-instrumentalists, we have extensive practice and experience in several aspects of the music industry, including related industries like music video production.


Prior to producing, we were writing songs and performing in our own rock band for about 10 years. We had great opportunities touring all over Canada... playing everything from small town dive bar gigs, to massive outdoor festivals with big name headliners such as Korn, Three Days Grace, and Loverboy. We had our songs played on mainstream radio stations across Canada, as well as songs accepted by Crucial Music for film and TV placement. In the studio we worked with and learned from several industry pros including Mike Fraser (AC/DC, Chickenfoot, Van Halen), Jeff Dawson (Daniel Powter, State of Shock), and Bill Kennedy (Nine Inch Nails, Motley Crue, Megadeth). In 2012 we decided to take what we learned working with them, and start our own music production team.


Artists that have worked with our team have achieved nationwide mainstream radio success, have had songs placed on TV programs like CBC’s prized Hockey Night In Canada, and have won several awards. We have also worked with brands such as the Edmonton International Film Festival. As a “just for fun” project, we created our own music video based comedy/pop project called “BuckNKD”, with which our first video release quickly garnered over 30 000 YouTube views.


We believe that working together as a team is always greater than working individually, and most importantly, we firmly believe that creating music should be a FUN experience!